company said it will raise prices of all its beer products from Feb. 1. It declined to specify t
he size of the hike, saying retailers will determine retail prices, but a company source said consumers are likely to see store prices rise by 3 percent to 5 percent. Rivals are seen likely to follow suit. Asahi Breweries, which runs neck-and-neck with Kirin for the title of Japan's top beer maker, said it has no plans to raise prices for now.
But Asahi President Hitoshi Ogita said at a recent news conference that the company might have to consider raising prices if its cost-cutting efforts cannot absorb rising material costs.















